The Parenthood
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Company Overview
Founder(s)
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Leroy Lee
Founder @ · The Parenthood
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Lilian Chan
Founder @ · The Parenthood
The Parenthood
Malaysia's First Parenting Family Park with Retail Outlets
At The Parenthood, we offer quality bonding, experiential and progressive learning between parents and their babies, toddlers and kids, from age 1 – 12. Priding ourselves as the first parenting concept family park in Malaysia that provides services on education & play, shopping, relaxation & leisure, and dining, all set in a London Street-themed Family Park, we aim to assure you that parenting life can be a docile and a remarkable journey, while fulfilling all your parental needs at the same time.
Think shopping and picking up essentials from a variety of brands suited to your child’s needs, signing your child up for educational workshops or a fun playtime session at My Kingdom playground, while you can get pampered at the beauty salon (that offers kids services too!), drop by the post-natal slimming centre or dine at the café – it’s fun for the parent and child to enjoy together, all under one roof.
The Parenthood is the ideal place for groups of mothers to meet for their children’s play dates – or even plan and do up a birthday party. Special school holiday programmes that stimulate, cultivate and promote creativity to make learning fun and exciting, will also take place at the store throughout the year.
“We want parents to leave with the feeling they’ve provided their children with high-quality, age-appropriate experiential learning. The wholesome hands-on aspect really brings kids and parents together in a unique shared experience.”, says Leroy Lee, CEO of The Parenthood.
The Parenthood at Sunway Putra Mall will serve as a blueprint for its upcoming megastore located at Sunway Pyramid, that is slated to open in April 2016.
The Pitch
The Parenthood is Malaysia’s first one-stop parenting concept based on a London Street themed indoor family park that offers a comprehensive range of products and services catering to both the needs of parents’ and children alike.
Following the successful grand launching of its first family park, covering 16,000 sq ft in Sunway Putra Mall on December 3, 2015 where RM3 million has been invested to house 33 retail outlets and over 100 brands, this year The Parenthood will launch yet another family park at the new wing of the Sunway Pyramid Shopping Mall in Petaling Jaya this year and it will be on a much bigger scale.
Investor Proposal
Business Model
Blue Ocean Strategy business model
- The Parenthood is the first of its kind Parenthood Hub that has the complete list of products and services that cater to every need of parents and children.
- Its target market is young urban couples with children up to age 12 who seek quality parenting lifestyle.
Passion and Idea
The Parenthood is helmed by the duo, Mr. Leroy Lee as Chief Executive Officer and Lilian Chan as Chief Marketing Director (CMO). Being young parents of two children, they envision the need to bring under one roof a venue for both parents and kids to learn, play and enrich themselves together.
As such, the duo, who has experience in organising exhibitions for parenting, hopes to not only ease the journey of the busy, young urban couples with children up to age 12 into parenthood but also to make it enjoyable for them. Thus, their targets are parents who seek quality parenting lifestyle.
They are backed by a team of professionals with vast experience in diverse fields that include education, fitness equipment and event management.
Business Concept
Product features
- The Parenthood, Malaysia’s first one-stop parenting concept based on a London Street themed indoor family park, offers a comprehensive range of products and services catering to both the needs of parents’ and children alike.
- As such, the company will be working in gloves with suppliers of baby care essentials, toys, clothes and costumes, educational games, stationeries, gifts as well as arts and craft.
- Besides offering services that cover Education & Play, Shopping, Relaxation & Leisure, and Dining, The Parenthood is also bringing in a host of international famous brands such as Fisher Price, Hasbro, Philips Avent, Johnson & Johnson and Grolier.
- Among the brands which are making their debut into the Malaysian market are Faber Castell, Pigeon, Combi, Pureen, Philip Avent, and so on.
- In terms of health and wellness, Power Plate will be introducing a new revolutionary family-fitness oriented concept for both the parents and kids.
- Post-natal slimming programmes to help you zip back into shape will also be available at The Parenthood besides beauty salons operated by trained experts to help take care of your hair, nails, facial and makeover needs.
- Attentive planning has also been put into taking care of the needs of the young ones at The Parenthood, which includes a Birthday Party Room which can be used for special occasions.
- Apart from such relaxing and leisure facilities, there will also be restaurants and cafes that are health conscious.
Corporate Information
Company Name:
Parenthood Venture Sdn Bhd (1152003-T)
Head Office:
Business Suite Unit No. 23A-5, Menara 1MK,
Kompleks 1 Mont’ Kiara, No. 1, Jalan Kiara, Mont’ Kiara,
50480 Kuala Lumpur
Award:
Listed in the Malaysia Book of Records on 3 December 2015 for organising “First Parenting Family Park With Retail Outlets”
Board of Directors & Top Management:
Mr Leroy Lee (Chief Executive Officer)
Prof Dr Patrick Kee (Education Director)
Mr Kenji Voon (Strategy Director)
Ms Lilian Chan (Marketing Director)
Mr John Lam (Chief Financial Officer)
The Team
Mr Leroy Lee
Chief Executive Officer (CEO)
Leroy is one of the Co-Founders and Strategists of The Parenthood.
He has been appointed as the CEO since 7 July 2015.
Qualification
Leroy holds an Association of Business Executives (ABE) certificate from Systematic College, now known as SEGi University, Malaysia.
Working experience/Achievements
v In 2004, he joined SGS (Malaysia) Sdn Bhd as a Marketing Consultant to assist clients understand the process of auditing, testing, certification and inspection services. He was one of the top performing executives in SGS.
v In 2006, Leroy joined PHHP Marketing (M) Sdn Bhd and was awarded the Crown President by PHHP. He was an active member of the National Distributor Committee, a highly sought after Motivational Speaker and Trainer in PHHP to groom outstanding leaders and entrepreneurs.
v In 2013, Leroy successfully spearheaded the Malaysian International Parenthood Fair (MIPF) into the exhibition industry. He also established four Malaysian International Parenthood Superstores (MIPS) in different states in Malaysia. MIPF specialises in organising Parenting and Kids exhibitions in Malaysia while MIPS is a shop-in-shop concept store and support centre for parents that carries over 100 different brands of baby products.
v From 2010 to 2015, Leroy was the CEO of both MIPF and MIPS
Ms Lilian Chan
Chief Marketing Officer (CMO)
Lilian is one of the Co-Founders of The Parenthood. She has been appointed as the Marketing Director in 2015.
Qualification
She graduated from Systematic College, now known as SEGi University, Malaysia with an Association of Business Executives certificate.
Working experience/Achievements
v Upon graduation, Lilian joined United Overseas Bank Malaysia as a Marketing Executive. She was one of the winners for the bank’s 2004 Top 10 National Sales Award.
v Lilian joined PHHP Marketing (M) Sdn Bhd and was awarded its Crown President for PHHP in 2006. She was also one of the outstanding Motivational Speakers in PHHP.
v Lilian incorporated MPIF together with Leroy Lee where she is also a Director of MIPF.
v She also established four MIPS in different states within Malaysia where she is its Marketing Director.
Mr John Lam
Chief Financial Officer (CFO)
John has been appointed as the Chief Financial Officer of The Parenthood in 2015.
Qualification
He graduated from the University of Bolton, United Kingdom with a Bachelor in Business Administration (Honours) in 2000.
Working experience/Achievements
v John has been a Licensed Company Secretary since 2001.
v He started his career in an established accounting firm in 1992 as an Audit Junior and was promoted to Manager in 1997.
v With his 11 years’ tenure in an established accounting firm, John has extensive experience in accounting work of major companies, namely retail, automobile, heavy equipment and hotel and property development industries.
v He is the Founder of Lams Corporate Advisory Sdn Bhd that provides advisory services such as audit, taxation, corporate secretarial, business registration, accounting and consultancy.
v John is also one of the Co-Founders of WiO Power Plate Hub and Zac & Zibbo.